Customer (Leads) Profiles
Lead to Sales sources its leads from leading online decision assistance portal Help Me Choose.com.au
> Help Me Choose attracts its consumers by providing compelling decision assistance tools and content online.
> It aims to be Australia’s ultimate destination for consumers looking to make smarter decisions about their financially important decisions
> And as part of its offering, connects willing consumers to their desired expert/ broker.
Help Me Choose continues to successfully attract consumers who are actively searching and assessing home loan products to satisfy their buying needs.
A recent survey of Help Me Choose customers, identified that they are from across all Australian states and that more than half have household incomes above $80k. Importantly they represent all markets (i) 1st home buyers (ii) Investor and (iii) Refinancers, and more than 75% say they require a loan within the next 13 weeks !!
| Purpose of Loan |
| Build new home |
4% |
| Buy new home |
19% |
| Investment property |
10% |
| 1st Home Buyer |
37% |
| Refinance |
29% |
|
| Household Income |
| <$50,000 |
18% |
| $50,001-$80,000 |
31% |
| $80,001-$100,000 |
20% |
| >$100,000 |
31% |
|
| State |
| NSW |
32% |
| QLD |
21% |
| SA |
7% |
| TAS |
3% |
| VIC |
24% |
| WA |
10% |
|